This is intended for people who want to learn how to create and manage a business presence on social media, including creating content, interacting and engaging with customers on social media, and evaluating the results of different posts.
You don’t need marketing experience, but should have basic internet navigation skills and are eager to participate and connect in social media.
Social media marketing objectives
- Establish and manage a social media presence
- Create a Facebook business page and an Instagram account for business
- Understand how and why to create content for social media
- Create a brand, tone, and voice for a social media presence
- Manage a content calendar for a social media presence
- Evaluate the performance of the content on social media and how to iterate on that performance
- Demonstrate social media content management in a real-world project
Social Media Management Overview
Establish Your Presence
- Establish a business presence on social media
- Create a brand using the EPIC brand framework
Social Media Content
- Understand the anatomy of a “post”
- Understand the importance of text and image elements
- Create effective posts using text, images, and video
Social Media Content Management
- Identify what to post
- Create a storyboard
- Manage your content calendar
- Repurpose and create content effectively
- Manage and moderate your posts
Evaluate Your Efforts
- Find the data insights and link them back to your KPIs
- Evaluate and measure the effectiveness of your posts
- Understand what social media optimization is
- Analyze and iterate to increase your post effectiveness
- Apply these instructions and implement the steps into the real-world as if you had this role in a company
Establish Your Presence
Create a Facebook Business Page or an Instagram Business Account Project
- For this project, you will create an unpublished or mock Facebook business page or Instagram business account for your selected business.
Establish Your Presence Quiz
Social Media Content
Create a Post on Facebook or Instagram Project
- For this project, you will create a real or mock post on Facebook or Instagram for your selected business.
Social Media Content Management
Create a Post on Facebook or Instagram Project
- For this project, you will create a real or mock post on Facebook or Instagram for your selected business.
Evaluate Your Efforts
- For this quiz, you will evaluate data from an invented case study and answer questions.
