Overview of Available Campaign Objectives
TweetShareSharePin0 SharesYour campaign objective describes what you want people to do when they see your ads. For example, if you want to show your website to people interested in your...
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Strategy Manual for Facebook Bid Initiative
TweetShareSharePin0 SharesOne campaign’s long-term sustainability depends on keeping it profitable. It is critical that you will never bid more than action is worth so that you can retain profitability. For…
Down into A/B Testing
TweetShareSharePin0 SharesA/B Testing as referred to as split testing, allows us to test different variables of our campaign (creative, delivery optimization, audience, and placement) to see what components or elements…